New UK Campaign Focuses On 6 Keys To Weight Loss

New Better Health campaign offers free support and guidance to those working towards a healthier weight

A new Better Health marketing campaign has been launched today to help people prevent risks of developing serious illness and help reduce the risk of being hospitalised with COVID-19.

Better Health is working in partnership with 15 weight management and physical activity partners who are providing both free and discounted offers and the website will also signpost to local weight management support.

From reducing the risk of serious diseases such as type 2 diabetes, heart disease and up to 12 types of cancer, to lowering the chances of being hospitalised with COVID-19, the multimedia campaign highlights the serious health conditions which could be prevented by losing excess weight and offers free support and guidance to achieve this goal.

It is estimated that over 3 in 5 adults(1) are at an increased risk from serious diseases as a result of being overweight. Losing just 5% of body weight can seriously reduce the chance of heart disease and could make all the difference in preventing treatable heart conditions(2).

The new campaign highlights six benefits that could have a lasting impact on a person’s health by being a healthier weight:

1. Decreased risk of common cancers (colon, liver, pancreas, kidney)
2. Lowered risk of increased blood pressure
3. Reduced risk of heart disease
4. Less risk of developing diabetes
5. Less strain from chronic back & joint pain
6. Decreased risk of being hospitalised or becoming seriously ill with COVID-19

The benefits have been brought to life in a unique way, in a full-body x-ray animation providing a window into the body, highlighting six key health risks that can be reduced if excess weight is lost.

“These six benefits highlight the impact of carrying excess weight, and the range of benefits that can be achieved by reducing your weight. Small changes every day can help you lose weight and feel healthier.” Said GP and TV Doctor, Dr Hillary Jones