Inflatable Toys Market is estimated to be valued at US$ 2.23 Billion in 2024; 4.1% CAGR Projected- Coherent Market Insights

A newly published report by Coherent Market Insights reveals a sustainable growth in opportunities in the Inflatable toys market.

Coherent Market Insights’ analyst projected the inflatable toys market to be valued at US$ 2.23 Bn in 2024. It is expected to exhibit a CAGR of 4.1% over the forecast period 2024 -2031

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Market Dynamics:

Rising disposable incomes and amount spend on leisure products drives market growth. Inflatable water toys, slides, and pools have become quite popular among families with young children and teenagers.

Inflatable toys require relatively lesser space for storage and set up compared to traditional toys. These features fuels market growth of this segment.

Market Trends:

Adoption of eco-friendly inflatable Toys is a key trend driving market growth. This is due to growing awareness about environmental protection. Consumers are increasingly preferring toys made from sustainable materials that can be recycled or reused.

Customization of inflatable toys is another trend gaining traction. Leading companies are offering customized inflatable toys such as bounce houses, slides, obstacle courses. Customization allow consumers to choose colors, designs and themes of their preference.

Inflatable Toys Market Opportunities

The inflatable pools segment is expected to hold the largest share during the forecast period. This is due to widespread availability and easy portability of inflatable pools. It allows people to set them up almost anywhere with minimal effort. Inflatable pools are increasingly being used for casual lounging and relaxation besides just swimming. Their affordable prices also make them popular for family gatherings and pool parties.

The polyvinyl chloride material segment accounts for the bulk of the global inflatable toys market share. This is owing to its durability properties. PVC inflatables can withstand prolonged exposure to sun, rain, and other outdoor elements without significant wear and tear. This allows them to retain their shape and integrity over multiple uses across seasons.

The online retail distribution channel is expected to witness the fastest growth in the inflatable toys market during the forecast period. This is due to the convenience of browsing from home and getting inflatables delivered right at your doorstep. Several leading manufacturers are also establishing their own independent online stores or marketplace to engage customers virtually.

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Key Market Takeaways

The global inflatable toys market is anticipated to witness a CAGR of 4.1% during the forecast period 2024-2031. This is owing to rising consumer preference for durable and affordable recreational products.

On the basis of product type, inflatable pools segment is expected to hold a dominant position. This is owing to its ease of use and accessibility.

On the basis of material, polyvinyl chloride segment is expected to hold a dominant position over the forecast period. This is due to its weather-resistant and long-lasting characteristics.

On the basis of region, North America is expected to hold a dominant position over the forecast period. This is due to rising consumer spending on leisure and backyard entertainment facilities in countries like the US and Canada.

Competitor Insights

Key players operating in the inflatable toys market include

Intex Recreation Corp.

Bestway Inflatables & Material Corp.

Happy Inflatable Co. Ltd

Little Tikes

General Inflatables

Joyin

Omega Inflatables Factory

HearthSong

Waddle & Friends, Inc.

Jet Creations Inc.

Goldeneye Inflatables & Advertising

Recent Developments: 

In June 2024, Mr. Banksy made a strong statement by revealing an eye-catching inflatable migrant boat artwork. This surprising partnership generated discussions about the current migrant crisis and the general themes of displacement and resiliency.

In 2023, Eolo Toys launched Biggies, an innovative brand of inflatable plush toys. This creative invention was created in collaboration with Fun-damental Invention and ToyZone. Biggies is a one-of-a-kind invention that combines the comfort and attractiveness of plush toys with the flexibility and convenience.

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About Coherent Market Insights

Coherent Market Insights is a global market intelligence and consulting organization that provides syndicated research reports, customized research reports, and consulting services. We are known for our actionable insights and authentic reports in various domains including aerospace and defense, agriculture, food and beverages, automotive, chemicals and materials, and virtually all domains and an exhaustive list of sub-domains under the sun. We create value for clients through our highly reliable and accurate reports. We are also committed in playing a leading role in offering insights in various sectors post-COVID-19 and continue to deliver measurable, sustainable results for our clients.