Fans to Participate in Burna Boy’s 2023 UEFA Champions League Final Kick Off Show by Pepsi®

Fans to Participate in Burna Boy’s 2023 UEFA Champions League Final Kick Off Show by Pepsi®

“for the first time ever, fans have the opportunity of a lifetime to be a part of the performance and can visit the @PepsiGlobal TikTok channel for more information.”

A recent media document by the Union of European Football Associations(UEFA) announced that Nigeria’s Burna Boy is scheduled to co-headline the 2023 UEFA Champions League Final Kick Off show by Pepsi® at the Ataturk Olympic stadium, Istanbul, Turkey. Born Damini Ogulu, Burna Boy is one of the greats of Afrobeats music, with enchanting performances at O2 Arena, Madison Square Garden, and elsewhere.

Billed for June 10, the show will be the seventh to be underwritten by Pepsi, creating a perfect opportunity for music and football fans to unite on the biggest stage in European club football.

Affectionately called the “The African Giant,”by fans, Burna Boy is enthusiastic about the show. “As a huge football fan myself, I know it doesn’t get any bigger than the UEFA Champions League! That’s why I’m so excited to be performing on the Pepsi stage at this year’s final. Music and football are the ultimate combination, so you already know I’ll be bringing the vibes and making magic in Istanbul. The world isn’t ready for what we have in store!”

“The UEFA Champions League Final Kick Off Show is a significant part of our joint efforts with Pepsi, providing an incredible opportunity to reach new and younger audiences with the(sic) some of the biggest names and rising stars in music. We’re excited to showcase a line-up of talented artists at this season’s final in Istanbul in what is sure to be an energetic and memorable performance,” said UEFA marketing director Guy-Laurent Epstein.

Gustavo Reyna, Pepsi’s senior director of global marketing, said: “The UEFA Champions League Final is the stand-out date of the club football calendar, and Pepsi prides itself on marking the occasion with the very best entertainment spectacles. The newly named ‘Kick Off Show by Pepsi’ is going to be huge this year; we’re so excited to welcome Burna Boy, one of the world’s most exciting artists, to the Final stage and we can’t wait to see which fans are selected to feature as part of this truly unmissable performance.”

Burna Boy is a 2021 Grammy Award winner and a nominee in the Best Global Music album category in the 2023 edition. He is a global Afrobeats icon who brings a captivating power to his stage performances.

UEFA has assured that, “for the first time ever, fans have the opportunity of a lifetime to be a part of the performance and can visit the @PepsiGlobal TikTok channel for more information.
Broadcast in over 200 countries and territories, fans will be able to tune in to watch the performance via their local broadcaster and UEFA.com, as well as on the official UEFA YouTube and UEFA Champions League TikTok channels.
This year’s other co-headlining act that will perform alongside Burna Boy will be announced soon.”

Image, Twitter: @burnaboy