Breast Shells Market for Breast Shells Is Estimated To Witness High Growth Owing To Rising Numer of New Mothers Globally

The Breast Shells Market is estimated to be valued at US$ 74.0 Bn in 2024 and is expected to exhibit a CAGR of 3.8% over the forecast period 2024- 2031, as highlighted in a new report published by Coherent Market Insights.

The growth of the breast shells market is driven by increasing number of new mothers globally and growing awareness about breastfeeding. According to the World Health Organization (WHO), breastfeeding within one hour of birth can prevent 20% of newborn deaths. Further, exclusive breastfeeding for the first six months of life saves children from gastrointestinal infections and respiratory illnesses. Hence, growing emphasis on benefits of breastfeeding by various government and non-government organizations is expected to propel the demand for breast shells over the forecast period. Moreover, rising disposable income coupled with growing working women population is also anticipated to positively influence the market growth.

Key Market Trends:

Electric breast shell pumps are gaining popularity in the market as they provide more comfort to new mothers while pumping breast milk. These pumps can be operated using one hand and also has adjustable suction settings. Moreover, electric breast pumps are more efficient in extracting milk compared to manual pumps. Furthermore, growing adoption of online channels by key manufacturers for sales is projected to provide new avenues over the forecast period. E-commerce platforms help manufacturers reach untapped markets quickly and also offer easy product returns in case of dissatisfaction. This, in turn, is expected to boost sales of breast shells through online retailing. More coverage can be found in the sample copy.

Breast Shells Market Opportunity

The nursing & feeding segment held the largest share of the global breast shells market in 2019 and is expected to grow at a CAGR of 4.1% during the forecast period. Breast shells are essential for new mothers as they allow hands-free breastfeeding and ensure proper positioning and attachment of the baby to the breast. Various types of breast shells available in the market such as silicone breast shells, hybrid breast shells and fabric breast shells offer comfort and support to mothers during nursing. The silicone breast shell sub-segment currently dominates the market owing to benefits such as flexibility, breathability and comfort.

The pain relief segment is anticipated to witness significant growth at a CAGR of 3.6% during the forecast period. Breastfeeding mothers often suffer from breast engorgement, sore nipples and breast infections in the initial few months. Breast shells help relieve pain and tenderness by applying slight compression on breasts after feeding. They absorb sweat and maintain an ideal temperature to prevent infection and swelling. Among different products, icy hot gel-filled breast shells are gaining popularity as they provide soothing cooling and heating effect for pain relief.

Key Market Takeaways

The global breast shells market is anticipated to witness a CAGR of 3.8% during the forecast period 2024-2031, owing to rising health awareness about importance of breastfeeding. On the basis of type, the silicone breast shell segment is expected to hold a dominant position, owing to its flexibility and breathability. By application, the nursing & feeding segment will remain the major revenue generator due to extensive usage of breast shells during lactation.

Regionally, North America is expected to hold the dominant position over the forecast period, due to high women employment rates and growing adoption of breastfeeding accessories in the region.

Competitor Insights:

Medela
Pigeon
Naturebond
Ameda
Philips Avent

Recent Developments in Breast Shells Market

In Aug 2023, Nicola Jane unveiled plus size breast shell range in sizes D to G cups targeted at women with larger busts. The extra coverage shells offer uniform symmetrical shaping and invisible wear under clothes. Versatile adhesive options are provided for secure positioning similar to the experience with prosthetics.

In addition to conformability, developers target optimizing milk flow. Shells integrate subtle massage zones and texture prompts to naturally stimulate let-down. Others include built-in heating panels activating with a tap. The mild warmth aims to relax tissue and speed the flow of hindmilk following foremilk. Sensors detect changes in breast fullness and automatically adjust heat levels needed. Full coverage of the report available here.