Attention Small Business Owners! Time to Get a Marketing Check-Up

  • Kevin Toney - the Marketing Coach
  • Business
  • January 9, 2025

Just like you get a yearly physical, your business needs a yearly marketing checkup. Let’s take a look at what worked, what didn’t, and what you can do to level up your marketing game in the coming year.

First, let’s look at the numbers:

  • Website Traffic: Where are your visitors coming from? Are they actually buying stuff?
  • Social Media: Are people liking, sharing, and commenting on your posts?
  • Email Marketing: Are your emails getting opened and clicked?
  • Paid Ads: Are your ads bringing in new customers?

Next, let’s do a quick SWOT analysis:

  • Strengths: What’s your business good at?
  • Weaknesses: Where can you improve?
  • Opportunities: What new things can you try?
  • Threats: What challenges might you face?

Now, let’s set some goals:

Make sure your goals are:

  • Specific: Clearly defined
  • Measurable: Trackable
  • Achievable: Realistic
  • Relevant: Aligned with your business
  • Time-bound: With deadlines

Create a Plan: Break down your big goals into smaller steps. Assign tasks, set deadlines, and track your progress.

Keep Learning and Growing: The marketing world is always changing. Stay curious, experiment, and learn from your mistakes.

By following these steps, you can keep your business thriving and reach new heights.


Kevin Toney, the Marketing Coach, helps small businesses & sales professionals attract new customers, boost repeat business, and generate a steady flow of referrals. ๐’๐œ๐ก๐ž๐๐ฎ๐ฅ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐…๐‘๐„๐„ ๐Ÿ’๐ŸŽ-๐ฆ๐ข๐ง๐ฎ๐ญ๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐ฌ๐ž๐ฌ๐ฌ๐ข๐จ๐ง & ๐ฎ๐ง๐ฅ๐จ๐œ๐ค ๐ก๐ข๐๐๐ž๐ง ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐ฉ๐จ๐ญ๐ž๐ง๐ญ๐ข๐š๐ฅ www.MarketingCoaching.ca | (1-204) 979-6307

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