Bagel Market Is Estimated To Witness High Growth Owing To Rising Health Awareness

It is estimated that the bagel market is witnessing high growth due to increasing health awareness. The Bagel market is estimated to be worth USD 5.99 billion by 2024 and should show a CAGR of 5% during the forecast period 2024-2031, according to key data in a new report published by Coherent Market Insights.

Increasing health awareness among consumers about the importance of consuming nutritious foods for breakfast. Contributes to the growth of the bagel market. Bagels are considered a healthy alternative to breakfast coffee. Rich in nutrients such as carbohydrates, protein, vitamins and minerals, bagels also contain prebiotic fibers which promote the growth of beneficial non-gut bacteria. In addition, the launch of products caters to various needs of consumers in terms of taste and flavor increases are driving demand for more bagels. For example, some companies are offering bagels made with grains, seeds and dried fruit to appeal to health-conscious consumers.

Key Market Trends:

Gluten-free and vegan bagel varieties have been gaining immense popularity over the recent years owing to the growing cases of celiac disease and rising vegan population. Celiac disease is an immune reaction to eating gluten, a protein found in wheat, barley and rye. According to the University of Chicago Celiac Disease Center, over 3 million Americans are affected by celiac disease. Hence, manufacturers are introducing gluten-free bagel options made from ingredients like sorghum, millet and rice flours. On the other hand, vegan bagels made without dairy and eggs are seeing increasing demand from vegans and flexitarians opting for a plant-based diet. Moreover, the trend of artisanal bagels with unique flavors and ingredients is contributing remarkably to the market growth. Gourmet flavors such as chocolate chip, blueberry and cinnamon raisin bagels are gaining significant popularity. More coverage can be found in the sample copy.

Bagel Market Opportunities

The plain and seeded bagel segments collectively held more than 60% of the overall bagel market share in 2024. Plain bagels are expected to continue their dominance due to wide popularity and use in various dishes. The gluten-free bagel segment is anticipated to witness the fastest CAGR of over 6% during the forecast period. Increasing cases of celiac disease and gluten sensitivity are driving the demand for gluten-free bagels.

Independent retail stores led the bagel market distribution in 2024 owing to widespread availability and convenience. However, the online retail segment is projected to rise at a CAGR of around 5.5% till 2031. Growing penetration of internet and focus of major retailers on e-commerce platforms will support the growth of this segment.

Key Market Takeaways

The global bagel market size was valued at USD 5.99 Billion in 2024 and is anticipated to witness a CAGR of 5% during the forecast period 2024-2031. Rising awareness about the nutritional benefits of bagels and increasing product launches by leading brands are fueling the market growth.

By Product Type, the plain segment holds the dominant position with a market share of over 35% in 2024 owing to its versatility and widespread popularity. Within the distribution channels, independent retail stores led the segment as bagels are highly purchased from local bakeries and stores.

Regionally, North America dominates the bagel market with a share of around 60% led by US. High breakfast consumption rate and rising bagel innovation by regional brands are driving the market. Some of the key players operating in the global bagel market include New York Bagel., Alvarado Street Bakery, Noah’s Bagels, Boudin Bakery, and Montreal Bagel. These major brands are focusing on product launches and geographical expansion to strengthen their market presence.

Competitor Insights:

New York Bagel

Alvarado Street Bakery

Noah’s Bagels

Boudin Bakery

Montreal Bagel

Recent Developments in Bagel Market

In July, Panera attracted attention when it unveiled plans to roll out a lineup of fruit and grain bagels nationwide the following year. Varieties will include blueberry oat, orange cranberry, and sunflower seed bagels with at least 5g of fiber each. And grocery stores have taken notice – several chains began stocking mini jalapeño cheddar and mini everything bagels in summer 2023 to cater to those watching their waistlines or carbohydrate intake. Wholesale bakers are also widening their product offerings, with some introducing special gluten-free or protein-packed bagel thins alongside traditional varieties. The growing variety of grain types, sizes, flavors and nutritional profiles allows the bagel market to appeal to diverse consumer health priorities and lifestyles. Full coverage of the report available here.